Centered Logo
The centered tree and gates mark represents the University of South Carolina at the highest level.
Additional Color Options
While the two-color version is preferred, the centered tree and gates mark can appear in these one-color versions.
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Garnet on white
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White on garnet
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White on black
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Black on white
Usage
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Minimum clear space is twice the height of the letter “o” in “South”
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Minimum size is 1.25 inches in print or 150 pixels wide in digital usage
Examples of Misuse
Presenting the university's identity consistently is essential. These are common ways the formal mark could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification.
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Never add elements such as boxes around the logo.
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Never create new color combinations, even using the brand's primary colors.
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Never add effects such as drop shadows or bevels.
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Never change the proportion or arrangement of the mark’s elements.
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Never create your own version of the logo.
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Never separate the elements of the logo.
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Never add elements to create a unit lockup.
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Never rearrange or add elements to create a lockup.