Marketing and Communications

When to Use Graphic Elements

You can use one, two or more graphic elements to help you present information in ways that engage your audiences. As you work with the elements in your designs, always evaluate the layout as a whole to ensure it isn't so busy that it detracts from the intended purpose of your design.

Make It Accessible

Graphic elements must be accessible for those using assistive technology , including all color contrast and alt text choices. Follow the university's accessibility guides to create inclusive graphic elements.

Alternative Text Guidelines »
Color Contrast »

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  Using Elements in Designs

  If you've used multiple elements in your design and it feels or looks busy to you, trust your instincts. Remove an element (or two) that isn't integral to communicating your message.

Types of Elements

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  Patterns

  Add depth using a flexible pattern family that represents the welcoming nature of South Carolina and pays homage to the palmetto tree. 

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  Stamps

  Place pre-built graphic stamps to emphasize key messages such as points of pride or statistics visually, or as a watermark or layering element.

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  Icons

  Access an ever-growing set of small, spot graphics to illustrate common and specific university- or campus-related objects.

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  Spirit Marks

  Convey lively Gamecock spirit or an athletics program connection on promotional item with spirit marks.