Communicating on Campus
There are many ways to communicate with faculty, staff and students across campus. In most cases, your unit's communications manager is step one in helping you identify the right tools to effectively reach your audience.
If you have important information you want to share with faculty, staff members or students, knowing the best communications tool to use to reach them isn't always clear. These resources can help you target your message more effectively, direct your to the most appropriate communications channel, and communicate with greater accuracy and efficiency.
Quick Tips
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Start with your communications manager.
Most academic and business units have a communications manager — a person who assists with communications efforts. Communications managers are also a great resource for best practices insight and how to optimize your message and communications tools.
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Planning is key.
Many university-wide communications tools must be scheduled in advance. Be sure to plan ahead based on your unit's production calendar.
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Collaborate.
While you might feel the need to distinguish your message from the pack, your messaging actually may be enhanced or strengthened by appearing with similar events or related ideas of other units.
I want to:
Contact your communications manager, who will coordinate one or more of the following communications channels:
- USC Today e-newsletter
- University calendar
- Faculty and staff gateway
- Digital boards
- Unit-level intranet, college newsletter, listserv and social media
- Media daybook (for events that may interest media)
- Posters and flyers
- Paid advertising
Access additional event promotion tips in the communications toolbox.
Coordinate distribution through the communications managers aligned with the colleges or schools you'd like to reach.
Contact your communications manager, who will coordinate one or more of the following communications channels:
- @USC Today e-newsletter
- Faculty and staff gateway
- Unit-level intranet, college newsletter, listserv and social media
- Media daybook (for achievements that may interest media)
Contact your communications manager, who will coordinate one or more of the following communications channels:
- @USC Today e-newsletter
- Unit-level resources such as faculty bio pages, intranet and college newsletter
Contact your communications manager, who will coordinate one or more of the following communications channels:
- @USC Today e-newsletter
- Unit-level intranet, college newsletter, listserv and social media
- Media daybook (for events and stories that may draw media interest)
Communication via Mass Email
In some cases, mass email might be an appropriate tool, but it's not a one-size-fits-all solution for effectively communicating to the university community. There are many communications channels that are much more effective when used properly, and multiple tools can be used to reinforce your messaging across multiple channels when necessary. If mass email seems like the right solution for your message, complete our mass email request form to get started.