OUR APPROACH
How We Teach AI
AI at Moore is not taught in isolation. It is embedded throughout the business curriculum—reinforcing core concepts while introducing students to tools and workflows they will use in practice.
Strong grounding in business and analytics fundamentals before layering in AI tools.
Embedding AI into business processes, designing workflows, validating outputs, and developing the judgment to know where AI creates leverage and where it falls short.
Emphasis on judgment, data protection, and understanding AI's limitations before deploying it.
As AI handles more routine tasks, critical thinking, clear communication, and adaptability become the defining skills of effective business leaders. We develop these capabilities alongside technical AI proficiency.
UNDERGRADUATE
Undergraduate AI Literacy Certificate
The university's AI Literacy Certificate provides students across disciplines with
a structured introduction to artificial intelligence and its applications. Moore contributes
two core courses to this university-wide program.
Learn more about the certificate.
BADM 302
Mastering Artificial Intelligence for Business
Core concepts and algorithmic foundations of artificial intelligence (AI) and generative AI (genAI); leveraging those tools to solve real-world business challenges including ethically defending, augmenting, and transforming organizations.
BADM 305
Practical AI in Business
Puts AI to work across the core functions of business—marketing, operations, finance, and more. Students learn how AI tools are being applied in practice and develop the ability to use them effectively in their own professional roles.
These courses focus on practical, business-oriented applications of AI, helping students move from basic familiarity to effective use in real-world contexts.
Also in the Curriculum
Computer Information Systems in Business — includes a dedicated AI segment on data analysis and Excel workflows.
Professional Communication — integrates practice using AI tools ethically and effectively for writing and research.
Beyond these required courses, AI is woven into coursework across finance, marketing, management, and supply chain—giving students repeated, real-context practice throughout their degree.
GRADUATE
Artificial Intelligence in Business Graduate Certificate
This certificate takes a functional approach to AI in business—building core competency
in AI strategy and decision-making through two required courses, with elective depth
available in marketing, finance, and analytics. Designed for working professionals
who want to apply AI immediately in their organizations.
View full program details
Required Courses
From Algorithms to Strategies: Mastering Artificial Intelligence for Business
Business Intelligence Systems with AI Applications
Choose Your Elective
Machine Learning for Business Decision Making
AI in Marketing
Predictive Analytics using No-Code AI
Machine Learning and AI: Applications to Finance
COURSE SPOTLIGHT
MKTG 725: AI in Marketing
Dr. Ayse Ozturk is an award-winning Clinical Associate Professor of Marketing at the Darla Moore School of Business, where she teaches MKTG 725 for Professional MBA students. She is a Fellow in both the Provost's AI Teaching Fellowship and the Propel AI Scholars Program.
MKTG 725 is a hands-on graduate elective that transforms business professionals into AI-powered marketers. Students build agentic workflows, run AI-driven campaigns, and complete a consulting-grade AI Marketing Audit for a real company, with no coding experience required. The course covers generative AI, personalization, marketing automation, predictive analytics, AI ethics, and more across seven intensive sessions.
WHAT STUDENTS ARE SAYING
"The course fundamentally changed how I approach problem-solving, making it more structured, experimental, and forward-looking. We actively built and tested workflows, making concepts like agentic systems immediately tangible."
"The key insight was using AI to refine and elevate my work, sharpening my thinking while keeping the output fully my own. Professor Ozturk's frameworks helped me reframe a high-stakes presentation with a much stronger story arc."
"Building an agentic AI system that automated a previously slow and expensive process saved our organization $50K a year and freed up an employee to focus on higher-value work."
WHAT STUDENTS GAIN
Ready to Lead with AI
- Practical ability to apply AI tools across core business functions—analysis, communication, and decision-making.
- The judgment to know where AI adds value—and where it doesn't.
- Hands-on experience building AI-assisted workflows and completing real-world projects across multiple courses.
- A clear framework for responsible use—understanding AI's limitations, biases, and ethical implications in business contexts.