My USC Sumter

Public Information Director I (Director of Marketing and Public Relations), $53,576 per year. USC Sumter. The Director of Marketing and Public Relations plans and directs the marketing and public relations programs at USC Sumter, including the dissemination of news and information concerning USC Sumter, its faculty, staff, and student body, both internally and externally. The Director of Marketing and Public Relations reports directly to the Campus Dean and is a key member of the University leadership team and manages all marketing and public relations functions. A bachelor’s degree and 2 or more years of experience is required, which may be substituted by an equivalent combination of certification, training, education, and/or experience. The successful candidate must: demonstrate expertise in computer software required for production of publications and advertising (Adobe); demonstrate exceptional ability to communicate effectively; and have a record of success in Marketing and Public Relations and working with a team to meet objectives. The Director will:

• Create content, manage the scheduling of posts, and track social media data on all platforms.
• Work directly with the Assistant Dean of Enrollment Management to create effective communications plans for each stage of the admissions cycle. (Salesforce and Target X experience preferred).
• Develop and implement a strategic marketing plan based on current market trends.
• Manage third-party marketing relationships and proactively seek opportunities for additional partnerships.
• Track and report Google Analytics for website and digital marketing effectiveness.
• Coordinate and manage the dissemination of news and information concerning USC Sumter
• Approve and assist in the design and production of all circulated brochures, pamphlets, posters, and printed material concerning university programs
• Serve as campus Web Master and photographer.

The University of South Carolina requires individuals to apply online for all job vacancies at https://uscjobs.sc.edu. A professional cover letter, portfolio of prior work, resume, copies of all college transcripts, and three current letters of recommendation (confidential letters to be submitted directly by the reviewers at the website). If you have any questions about the application procedures, please call (803) 938-3721 or send email to mlwillia@uscsumter.edu. Review of applications will begin immediately and continue until the position is filled. The University of South Carolina does not discriminate in employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or any other protected category under applicable law.