Principles of Marketing

Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services, and the role of marketing in society.

Learning Outcomes

After successful completion of this course, students will be able to:

• Define the strategic role of marketing within organizations
• Evaluate the elements of marketing strategy
• Discuss social media marketing
• Investigate the marketplace in terms of consumer behavior and global markets
• Evaluate segmentation and targeting methods
• Analyze the marketing research process
• Assess how to make effective marketing mix decisions to address the target market(s) needs and wants