Theories of Mass Communications

 This course provides theoretical understanding of the role of mass communication in society. We will examine what effects mass media have on society as well as their audiences, and how they have such effects. Because of the broad nature of the topic, class lectures will be interdisciplinary, drawing upon a variety of concepts not only from communication science but also from political science, sociology, and social psychology. Class topics will include a variety of theoretical developments in mass communication research over the last 100 years. There are no prerequisites for this course. This course is part of the “Foundational courses” requirements for Mass Communication majors.

Learning Outcomes

After successful completion of this course, students will be able to:

• Analyze the wide-ranging literature on mass communication theories.
• Critically explain the role of mass media in society, linking their critical views to understanding today’s social and political landscapes.
• Explain scientific frameworks and concepts for mass communication effects.
• Apply principles of mass communication theories to journalism and strategic communication practices.
• Evaluate the role of mass media in shaping democracy.