Social Media Influencer Blueprint: A Playbook for Online Fame and Fortune

This fully online course equips students with the basic skills, strategies, and knowledge necessary to build a successful career as a social media influencer or to manage influencer marketing campaigns for brands. Students will learn how to navigate the competitive landscape, develop an authentic personal brand, create compelling content, engage with audiences, attract brand partnerships, and monetize their influence. In addition, the course explores how organizations can effectively collaborate with influencers, manage brand relationships, and leverage influencer marketing as a strategic communications tool.

Students will also examine the growing role of virtual (digital) influencer personalities, understanding their impact on brand partnerships, ethics, and audience engagement. Through case studies and interactive discussions, students gain a comprehensive understanding of the influencer industry. The course prepares students to succeed in a rapidly evolving digital marketplace. By the end of the course, students will understand the business and ethics of influence and have the basic knowledge to create a plan for building, managing, and sustaining an online presence.

Learning Outcomes

After successful completion of this course, students will be able to:

• Analyze the role and impact of social media influencers
• Identify personal strengths, values, and passions
• Craft and build an authentic online brand
• Develop and implement a content strategy
• Describe influencer niches and platforms
• Explain monetization strategies
• Define legal obligations and disclosure requirements